Comment travailler avec des blogueurs?

Comment travailler avec des blogueurs?

Un excellent article (en anglais) de Kash Bhattacharya, un blogueur réputé et organisateur de campagnes, sur comment travailler avec les blogueurs de façon optimale et productive!

I’ve outlined in this post a few simple key guidelines that DMOs and brands should follow based on my previous experience of running blogger campaigns and being involved in them as a blogger.

  • Clearly outline the social goals and content expectations of the campaign to the bloggers
  • Quantifying the number of blog posts expected is important and also mentioning the minimum number of social media updates per day.
  • Ensuring bloggers stay connected at all times to the internet and giving them a mobile-WiFi device.
  • Keeping the lines of communication open at all times.
  • Curating the content of the bloggers in real-time.
  • Creating a ‘My destination according to locals’ document.
  • Helping plan the blogger itinerary.

Cliquez ici pour lire l’article dans son intégralité.

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